A woman with long blonde hair smiling with a bright green and aqua background.

LEXI AMORIELLO

Amazon: Autumn Adventure Shop

Series of six promotional banners for outdoor and camping gear with fall-themed background. The first banner shows hiking gloves, socks, and a water bottle. The second features a backpack, water bottle, and a tote bag. The third displays a pink hoodie, insulated mug, and a sleeping bag. The fourth presents a bicycle with helmet and sunglasses. The fifth shows a t-shirt, socks, and smartwatch. The sixth features a jacket, backpack, and water bottle.
Banner advertisement titled 'Autumn Adventure Shop: Essentials to explore the outdoors' featuring outdoor gear including a backpack, fishing lures, bicycle, insect repellent, sleeping bag, boots, and outdoor clothing with autumn leaves scattered around.
A teal mountain bike with black tires, brown hiking boots, an orange hoodie, a pink quilted blanket, and autumn leaves on a yellow background promoting outdoor adventure.
Outdoor gear for fall adventures including a mountain bike, hiking boots, fishing lures, jacket, sleeping bag, bug spray, and leaves on an orange background.
Graphs showing launch day performance metrics for desktop and mobile, including homepage impressions, clicks, and user engagement over time.

In just one day, these assets had a 0.68% CTR, more than doubling the 0.30% benchmark.

Launch Day Results: