Portrait of a young woman with long blonde hair, smiling, wearing a black top and a necklace, against a bright green and teal background.

LEXI AMORIELLO

Apple: Retail Customer Care

I was the first writer/editor to specialize in crafting internal communications specifically for Apple’s RCC (Retail Customer Care) teams.

An example of a post introducing new software to Apple’s RCC teams.

Screenshot of an announcement for Prism, a new application supporting chat, task, and voice interactions, introduced on May 26, 2020. The header reads "Introducing Prism" with a subheading indicating it's a 1-minute read. The text mentions Prism supports all roles globally and highlights its user-friendly design modeled after ToolKit.

RCC Leadership Digests

Monthly newsletters for Apple’s RCC teams.

Leadership Digest: July
Leadership Digest: August
Leadership Digest: September

RCC Fundamentals

A weekly series devoted to outlining the foundations of Apple’s RCC teams and celebrating their importance. This series consisted of leader guidance as well as posts for all RCC employees.

Illustration of two women in conversation, with the quote 'Every Interaction is an Opportunity to Make an Impact' above them.
Illustration of two hands breaking a dollar bill in half, representing financial conflict or resolution.
Illustration of two women engaging in conversation, one with a headset and a notepad, and the other holding a phone, with floating geometric shapes and a checklist in the center, representing communication and setting clear customer expectations.
Illustration of a woman wearing headphones, with abstract shapes flowing from her ears, representing empathy and communication, with text 'Supporting customers with empathy.'
Screenshot of a text message or email expressing positive feedback about a colleague named Lexi, highlighting her technical skills, attention to detail, and communication abilities.

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